Sunday, September 28, 2025

Effect of online notices on wine blog readership

Last week I wrote a post about The effect of newsletter sites on wine blog readership, showing that being highlighted in online news sites really does affect the readership of my wine blog. I presented example data that being listed by Wine Industry Insight does increase readership, depending on how prominently it has been listed.

Oddly enough, that particular blog post was not listed by Wine Industry Insight, at any time during the subsequent week. Subsequently, the post readership was 65, compared to the usual average of c. 1,650 readers per post (with an overall low point of a couple of hundred people).

It is therefore intriguing that the blog post that discussed the effect of news sites on blog posts does most clearly illustrate their serious effect.

Wine glass and computer

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