Australia’s domestic wine market

Australia is currently the 12th largest wine market by volume in the world (but the 5th largest wine exporter in the world, as discussed last week: Australia’s wine export situation). So, I thought that it might be interesting to have a quick look at some of their actual statistics. This can be done using the Wine Australia: Australian wine sector at a glance.

Below, I have compiled the data for the past four reports.

The volume and value of the wine in the market went down and then up again during that time. This only partly reflects the decreasing pattern in global wine consumption (Global wine consumption really is at its lowest for a very long time), and Australia’s decreasing production. Also, Australia has been up to 10th largest global market, although it is now 12th.

The amount of imported wine in the domestic market was about 1/5th, but decreased at the end. So, the global market does make a considerable contribution to the Australian market.

The top-selling still wine varieties in the off-trade market by value varied considerably across the 4 years. Shiraz was, not unexpectedly, at the top for most of the years, with about 1/5th of the market. Two white varieties have been next during that time, with Sauvignon blanc being replaced as second by Chardonnay. Cabernet sauvignon has had about 1/10th of the market, although it was missing early on. Pinot noir was another popular variety, as was Pinot grigio.