Monday, June 24, 2019

Does the amount of on-premise wine consumption relate to drink-driving laws?

Alcohol can be purchased and consumed in licensed premises, such as bars and restaurants, or it can be purchased from a bottle shop (liquor store), a supermarket, or online and then consumed elsewhere. It seems obvious that the balance between on-premise and off-premise consumption will vary from country to country. This variation could be caused by various social factors, and in turn it might have quite different consequences.

This variation in consumption is the topic of this post. In particular, what is the relationship with drink-driving laws, which put an upper limit on blood alcohol allowed when driving a motorized vehicle?


The consumption information comes from The International Spirit and Wine Record. The graph below shows the data for those 77 countries where estimated wine consumption exceeded 1 million 9-L cases (a dozen bottles) for the year 2017. The vertical bars show us the estimated number of on-premise wine cases as a percentage of the total number of cases of wine. [Note: only every second country is labeled.]

Amount of on-premise wine consumption by country

Globally, on-premise wine consumption comprises only 26% of the wine market. However, there are two countries where on-premise wine sales is up to 90% (Indonesia and Laos), and 5 countries where sales exceed 70% (add Cuba, Cambodia and India), although most of these places have only small wine consumption in the first place. At the other extreme, there are 3 countries where on-premise sales are estimated at 0% (Iceland, Iraq and Saudi Arabia), also based on small total consumption.

These are the countries where 2017 on-premise sales exceeded 30% of a large wine wine market:
India
Greece
Turkey
Vietnam
Hong Kong
Namibia
Italy
Argentina
Spain
Thailand
Cyprus
Montenegro
Croatia
Austria
Portugal
Japan
Malta
China
Malaysia
Singapore
Kazakhstan
France
Taiwan
Albania
73.6%
63.8%
60.6%
58.1%
54.0%
49.6%
48.2%
45.7%
41.9%
40.3%
38.8%
38.5%
38.5%
37.4%
36.6%
35.1%
34.3%
33.8%
33.0%
31.9%
31.8%
31.4%
31.2%
30.1%

Most of these countries are not known for having a strong wine culture, in which case drinking mainly on licensed premises is to be expected. However, there are also European wine-producing countries like Greece, Italy, Spain, Portugal and France, where wine is a standard part of a meal, especially when going out to eat.

Other wine-loving and wine-producing countries are much lower down the list, including the USA (20.2%), New Zealand (15.4%%), Australia (15.0%), the United Kingdom (14.8%), and Germany (11.2%). I suspect that the heavy price mark-ups associated with licensed premises has a strong influence in these countries, encouraging purchases to be made elsewhere. Indeed, places like Australia have a long tradition of BYO (bring your own) wine at restaurants, precisely to deal with this issue — in this case, the BYO purchase will be recorded as off-premise even though the consumption is actually on-premise.

It is also worth having a look at those countries where almost all wine purchasing and consuming is off-premise. These are the countries where 2017 on-premise sales were below 10% of a large wine wine market:
Finland
Lithuania
Denmark
Slovakia
Russia
Ukraine
Estonia
Switzerland
Belarus
Hungary
Poland
Uruguay
Uzbekistan
Moldova
Norway
Sweden
10.1%
9.9%
9.9%
9.0%
9.0%
8.5%
8.0%
7.8%
7.5%
5.6%
4.5%
3.7%
3.3%
2.8%
1.0%
0.6%

Note that most of these countries are from eastern and northern Europe. Many of them do not have a tradition of drinking wine with restaurant meals — indeed, the idea of being a sommelier in these locations would be rather depressing.

It is possible that drink-driving laws play a role in the amount of on-premise drinking, and this is definitely worth looking into (Bob Henry gave me the original hint). The drink-driving information in the following graph is taken from Wikipedia (Drunk driving law by country), which refers to blood alcohol content by volume (BAC).

On-premise wine consumption and alcohol limits for driving

BAC laws are often different for driving commercial vehicles and also for novice drivers — the data in the graph are the standard ones for each country. Laws also differ between states in the USA — in 2017 Utah became the first state to lower the legal limit to 0.05% BAC, which you can see from the graph is the most commonly chosen limit elsewhere. There are also 7 countries that have no specified limit, although most of these are not big alcohol-drinking countries.

Anyway, there is no obvious general relationship between drinking while out and the allowable limit for driving home again. In particular, note that those countries banning alcohol for drivers still have a wide range of on-premise consumption levels.

However, it is notable that those countries with < 10% on-premise consumption do have laws specifying ≤ 0.05% BAC, and mostly ≤ 0.04%. This is unlikely to be a coincidence. For example, Sweden, the country with 0.06% on-premise drinking has a driving limit of 0.02% BAC, which means that drivers almost never drink, and when they do drink it consists of one low-alcohol beer — wine consumption is for the home!

On the other hand, there are plenty of places with equally strict drink-driving laws that seem to have a lot of on-premise wine purchases. In these locations, I hope that people are catching taxis, or taking some other means of transport than their own car.

Still, in the extreme, strict drink-driving laws do seem to have some effect, in the sense of discouraging wine drinking outside the home.

3 comments:

  1. Here in the States, we have a long and coveted (by wine enthusiasts/collectors) history of offering "winemaker dinners" at restaurants.

    The event typically would commence with a glass of a "welcome wine" (typically but not exclusively a sparkler). Accompanied by hors d'oeuvre.

    The first sit-down food course would be soup or salad. Accompanied by a white wine or rosé made by the featured winery.

    The second food course might be a protein (fish or fowl or pork or lamb or beef) dish -- but not necessarily the main entrée. Accompanied by a white or red wine made by the featured winery.

    The third and main course would be beef (e.g., steak). Accompanied by one or two or even three red wines made by the featured winery.

    An elective fourth dessert course might be offered. Accompanied by a sweet white or red wine made by the featured winery.

    That's a lot of wine by selective Western European standards to be consumed at an on-premises hospitality establishment.

    It is not a coincidence that we here in the States can accommodate such on-premise winemaker dinner. Our BAC percentage standards are higher.

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  2. My fellow Californians may not be aware of this drunk-driving guideline: you can be arrested for having a BAC level HALF of the state legal limit of 0.08% . . .

    Excerpt from Los Angeles Times "California" Section
    (December 31, 2005, Page B3):

    "[New Year’s Eve] Effort Targets Drunk Drivers"

    URL: http://articles.latimes.com/print/2005/dec/31/local/me-driving31

    By Wendy Thermos
    Times Staff Reporter

    In California, a driver with a blood-alcohol content of 0.08% is legally presumed drunk. Experts say that’s about four drinks in an hour on an empty stomach for a 170-pound man, or three drinks in an hour for a 137-pound woman.

    But DUI arrests and convictions can and do occur at lower blood-alcohol readings, because the law also takes into account a driver’s ability to operate a vehicle, according to the California Highway Patrol’s [spokesman Officer Armando] Clemente.

    “What we look at is impairment. I’ve made several arrests for 0.04%, 0.06%,” he said. “We always say, ‘One drink is one drink too many.’"

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  3. And how much alcohol is a "drink"? In the States, we measure it as 0.6-ounce of alcohol.

    Unless of course you over-pour your drink . . .

    From The Wall Street Journal "Personal Journal" Section
    (May 1, 2007, Page D1):

    "The Accidental Binge Drinker: How Much We Really Pour"

    URL: https://www.wsj.com/articles/SB117797544301787472?ns=prod/accounts-wsj

    By Tara Parker-Pope
    "Health Journal" Column

    Chances are you're drinking far more alcohol than you think.

    The reason? Wine, beer and spirits glasses are surprisingly deceptive, and most of us -- even professional bartenders -- are over-pouring the alcohol we serve.

    . . .

    A standard "serving" for an alcoholic beverage is 5 fluid ounces of wine, 12 ounces of regular beer or 1½ ounces of distilled spirits, according to the Centers for Disease Control and Prevention. All three portions contain 0.6 ounce of alcohol.

    But glasses today come in so many different shapes and sizes -- tall "highballs," wide tumblers, bowl-shaped wine goblets and now the new popular stemless wine glasses -- it's virtually impossible to estimate the right serving amount. Although a traditional wine glass holds about 7 ounces, many wine glasses today hold 16 ounces or more. Beer glasses often hold 20 ounces.

    "Often my clients think they are just having one or two drinks, when really they're having more like three or four," says Lisa R. Young, a New York University nutritionist.

    Try this experiment at home. Take your favorite wine or beer glass and use water to estimate drink size. Pour the contents into a measuring cup to see how close you come to the standard 5-ounce wine portion or 12-ounce beer portion.

    I did this myself, and was stunned by the result. I filled my favorite wine glass just half full. But I still ended up with 300 milliliters or 10.14 ounces -- double the standard serving size. I tried again -- this time with a smaller wine glass and then again with a large bowl-shaped goblet. But each time I still poured 200 milliliters or 6.76 ounces -- 35% too much.

    . . .

    Dr. Young says that a solution is for drinkers at restaurants to count each glass of wine, beer or spirits as two servings. And at home, conduct practice pourings with a measuring cup to see what a real serving looks like in your own wine goblet or drinking glass. And avoid short, wide glasses that increase your risk of over-pouring.

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