Which countries prefer Beaujolais wine?

Beaujolais wine is widely recognized as one of France’s more popular (red) wines. Indeed, recently, the American Association of Wine Economists (AAWE) looked at France's main Beaujolais export markets 2024.

As shown in their graph (included below) the data note that the USA is by far the biggest market, followed by the UK, Canada and Japan. (Note that France is not listed in the graph, because it is not an export market for French products!)

However, this view of the Beaujolais data focuses on the size of the markets, not the amount consumed per person within those markets, which can be thought of as Popularity. In order to look at the latter, we need to take into account the population size within each country.

So, to calculate this, I divided the AAWE country total data by the Worldometer Population 2025 data for each country. However, this refers to all people, not just adults of drinking age. So, I then adjusted the data by the World Bank % people 0–14 years for each country.

This produces the final data as Euros of Beaujolais per Adult, within each country (excluding France). I have illustrated this in the next graph. This is very different from the AAWE graph (illustrating market size).

Note that Luxembourg and Belgium are way out in front in terms of Beaujolais popularity, followed by Ireland and Canada, and then the UK and Norway. Since Denmark and Sweden come next, we can conclude that Beaujolais is very popular in Scandinavia. (I quite like it myself, and I live in Sweden.)

Note that the UK, Canada and Belgium maintain a position near the top of the list in both graphs, while the USA has a very different position (it is a very large market in total). 

Anyway, the makers of Beaujolais could focus their promotional activities on the countries as listed in the second graph, just as much as those in the first list.