My idea here is to plot the data back as far as we can go, which turns out to be 1860. We can do this using the Statistical Compendium produced by the Wine Economics Research Centre, at the University of Adelaide. The International Organisation of Vine and Wine online data go back only to 1995.
So, I have updated the data from my 2018 blog post, and here is the new graph.
As you can see, consumption increased pretty continuously until the late 1950s, with a big dip for World War II. Since then, it has had two ups-and-downs, with the first down being from the 1980s into the 1990s, and the second down being from 2012 to now. So, total world wine consumption really is the same now as it was back in 1960!
Note, also, that this refers to total consumption, not wine consumption per person, which varies greatly between countries (Changes in alcohol consumption since 1990,arranged by country, age and gender). The OIV has also published a list showing consumption per capita in the major wine-drinking countries, as of 2024 (Which countries drink the most wine?).
Current world Population is c. 8,000 million (World population), and is increasing continuously, as shown in this next graph. So, world per capita wine consumption is now decreasing pretty precipitously. This is not a time to be a wine producer.
The current decline in wine consumption has been attributed to a number of things, for example:
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