tag:blogger.com,1999:blog-1392866426745021699.post8298792899799448588..comments2024-03-28T07:27:16.088+01:00Comments on The Wine Gourd: Yellow Tail — wine imports into the USA do fit a "power law"David Morrisonhttp://www.blogger.com/profile/11578729952036086391noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1392866426745021699.post-10749707318551595152017-06-20T08:17:12.993+02:002017-06-20T08:17:12.993+02:00From Shanken News Daily
(December 20, 2016):
&quo...From Shanken News Daily<br />(December 20, 2016):<br /><br />"Deutsch Mounts Super Bowl [TV Ad] Push Behind Yellow Tail ..."<br /><br />Link: http://www.shankennewsdaily.com/index.php/2016/12/20/17409/deutsch-mounts-super-bowl-push-behind-yellow-tail-looks-expand-redemption-whiskey/<br /><br />Excerpt:<br /><br />". . . but Australia’s Yellow Tail remains the [Deutsch] company’s largest brand by far. A partnership with the Casella family, Yellow Tail ($6.99) ranks as the fifth-largest wine brand in the U.S. at 8 million cases, according to Impact Databank, and the top imported wine in the industry by a margin of more than 4.3 million cases. Recently though, struggles at the lower tiers of the Australian import segment have impacted the brand, which has shed more than half a million cases over the past two years. In an effort to reverse the tide, Deutsch is planning to turn up the volume on Yellow Tail’s marketing in a big way in the [2017] months ahead."Bob Henryhttps://www.blogger.com/profile/09099196210297757292noreply@blogger.com